Privacy Notice

Introduction

Fundsmart AI takes your privacy seriously and is committed to safeguarding your personal information. This Privacy Notice explains how we collect, use, store, and share your personal data, and outlines your rights under data protection law.

This notice applies whenever you interact with us, including when you visit our website, make an enquiry, use our services, or communicate with us directly or indirectly.

We may update this Privacy Notice from time to time. The most current version will always be available on our website.

Who We Are

Fundsmart AI is a trading name of FS AI Technologies Limited.

Registered company: FS AI Technologies Limited

Company number: 16824563

Registered address:
167 – 169 Great Portland Street
5th Floor
London
England
W1W 5PF

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, FS AI Technologies Limited is the Data Controller.

If you have any questions about this Privacy Notice or how we handle your data, you can contact us at:

Email: [email protected]

Address: As above

The Information We Collect

When you engage with Fundsmart AI (either directly or via third parties), we may collect and process personal data relating to you. This information may be provided by you, by an introducer, or by third parties such as professional advisers or data providers.

Categories of Personal Data

We may collect and process the following categories of data:

Identity Data
Name, date of birth, and other identifying information.

Contact Data
Address, email address, telephone number, and other contact details.

Financial Data
Information relating to your financial position, funding requirements, transaction history, or affordability.

Transactional Data
Details of payments to or from us and records of services provided.

Contractual Data
Information relating to agreements, applications, or services you have requested or entered into.

Technical & Usage Data
Information about how you use our website, platforms, or services.

Communications Data
Records of emails, calls, messages, or other correspondence with us.

Publicly Available Data
Information obtained from public registers, open data sources, or information lawfully available online.

Documentary Data
Copies of documents you provide to verify identity or eligibility (such as passports or driving licences).

We do not knowingly collect or process special category data unless we have a lawful basis and your explicit consent where required.

If you provide personal data relating to another individual, you confirm that you have obtained their permission for us to use that data in accordance with this Privacy Notice.

Lawful Bases for Processing

Data protection law requires us to have a lawful reason for using your personal data. We rely on one or more of the following bases:

Performance of a contract
Where processing is necessary to provide our services or fulfil agreements with you.

Legal obligation
Where we are required to comply with applicable laws or regulatory requirements.

Legitimate interests
Where processing is necessary for our business interests, provided your rights and freedoms are not overridden.

Consent
Where you have given clear consent for specific purposes (which you may withdraw at any time).

How We Use Your Personal Data

We may use your personal data for the following purposes:

To manage and administer our relationship with you or your business

To assess eligibility for products or services

To provide information, guidance, or support

To process applications, transactions, and payments

To comply with legal, regulatory, and compliance obligations

To prevent fraud, money laundering, and financial crime

To improve and develop our products, services, and technology

To manage our operations, governance, risk, and reporting

To communicate with you, including responding to enquiries or complaints

To conduct marketing activities where permitted

Where we rely on legitimate interests, these may include improving our services, managing risk, maintaining accurate records, and operating our business efficiently.

Who We Share Your Data With

We do not sell or rent your personal data. We may share your personal information with trusted third parties where necessary, including: Lenders and financial institutions, banks, alternative lenders, private investors, and funding partners where applications are made on your behalf.

Credit reference agencies
To assess creditworthiness, affordability, identity verification, and fraud prevention.

Fraud prevention agencies
To prevent and detect fraud, money laundering, and related financial crime.

Professional advisers and service providers
Including legal, compliance, technology, analytics, and administrative support providers.

Regulators and authorities
Where required by law or regulation.

Credit searches may leave a record on your credit file which may be visible to other lenders.

International Transfers

Your data may be transferred outside the UK or European Economic Area where necessary. Where this occurs, we ensure appropriate safeguards are in place to protect your information in line with data protection laws.

How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, including:

Providing services to you

Meeting legal and regulatory requirements

Resolving disputes or complaints

Maintaining audit and compliance records

In some cases, we may retain data for longer periods where required by law or for legitimate business purposes.

Marketing Communications

We may send you information about our services or related offerings where permitted by law.

You can opt out of marketing communications at any time by contacting us or using the unsubscribe options provided in communications.

Automated Decision-Making

We or our partners may use automated systems (including AI-driven tools) to support decision-making, such as assessing applications or eligibility.

You have the right to:

Request human review of automated decisions

Object to decisions based solely on automated processing

To exercise these rights, please contact us.

Your Data Protection Rights

You have rights under data protection law, including the right to:

Access your personal data

Request correction of inaccurate data

Request erasure of your data

Object to or restrict processing

Request data portability

Withdraw consent where applicable

Requests can be made by contacting us using the details above.

Complaints

If you are unhappy with how we handle your personal data, please contact us first so we can address your concerns.

You also have the right to complain to the Information Commissioner’s Office (ICO):

https://ico.org.uk/concerns/

Cookies

Our website uses cookies to enhance your browsing experience and improve site functionality. Details of the cookies we use and how to manage them can be found in our Cookie Policy.

Our Partners
We plan to show you credit offers from carefully selected partners, including IWOCA. These providers will share your information with credit reference agencies to run soft credit and identity checks, but don’t worry, this will not affect yourt credit score. They will also share it with fraud prevention agencies - please be aware, if they do spot fraud, you, or others could be refused services, finance, or employment. For more information please see IWOCA’s privacy policy.

https://www.iwoca.co.uk/compliance/customer-privacy-policy