Thank you for choosing to be part of our community at FundSmart AI Ltd ("Company," "we," "us," or "our"). We are committed to protecting your personal information and respecting your privacy rights.
If you have any questions or concerns about this privacy notice or how we handle your personal information, please contact us at [email protected].
This privacy notice describes how we collect, use, and protect your personal data when you:
• Engage with us in other ways, such as through marketing, partnerships, or events.
When we refer to:
• "Website" we mean any FundSmart AI site that references or links to this policy.
• "Services" we mean our Website and other related services, including marketing, data matching, and customer support.
Please read this privacy notice carefully. It will help you understand how we use your data and what rights you have. If you do not agree with this policy, please discontinue use of our Services.
TABLE OF CONTENTS
1. What information do we collect?
2. How do we use your information?
3. Will your information be shared with anyone?
4. Who will your information be shared with?
5. Do we use cookies and other tracking technologies? 6. How long do we keep your information?
7. How do we keep your information safe?
8. Do we collect information from minors?
9. What are your privacy rights?
10. Controls for Do-Not-Track features
11. Updates to this notice
12. How to contact us
13. How to review, update, or delete your data
1. WHAT INFORMATION DO WE COLLECT?
Personal Information You Provide to Us We collect personal information that you voluntarily provide when you register on our Website, express interest in our services, or contact us. This may include:
• Name
• Company name
• Email address
• Phone number
• Business financial information
• Any other details you choose to provide
• All personal data you provide must be accurate and kept up to date. Please notify us if your information changes.
1.5 Information Automatically Collected
We automatically collect certain data when you visit our Website, such as:
• IP address and device type
• Browser and operating system details
• Referring URLs and interaction data
• Usage patterns and timestamps
This helps us maintain website security, improve user experience, and perform analytics.
We may use cookies and similar tracking technologies to collect some of this information (see section 5).
2. HOW DO WE USE YOUR INFORMATION?
We process personal data for the following purposes and in accordance with UK GDPR and related laws:
• To provide and improve our services, including facilitating introductions between users and carefully selected third-party financial providers
• To communicate with you and respond to enquiries or requests
• To send marketing and promotional materials, only if you have opted in
• To personalise content and offers, including relevant credit, funding, or business services
• To maintain security and prevent fraud by using analytics and monitoring systems
• To comply with legal obligations, including data protection and record-keeping requirements
You may opt out of marketing at any time by clicking “unsubscribe” in our emails or contacting [email protected].
3. WILL YOUR INFORMATION BE SHARED WITH ANYONE?
We only share your data where lawful and necessary, including:
• With your consent
• For legitimate business interests
• To perform a contract you have entered into
• To comply with legal obligations
Examples include sharing information with trusted third-party providers such as business finance platforms or marketing partners to help connect you with potential funding or service opportunities.
When connecting you to such providers, FundSmart AI acts as an introducer or intermediary, not as a lender or credit broker.
4. WHO WILL YOUR INFORMATION BE SHARED WITH?
We may share your data with:
• Business partners and introducer networks
• Data analytics and hosting providers
• Marketing and advertising platforms
• Customer relationship management systems
• Fraud prevention or identity verification providers when required
All partners are contractually bound to protect your personal data and use it only for agreed purposes.
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
Yes. We use cookies and similar technologies such as pixels or tags to enhance functionality, improve performance, and deliver a better experience.
You can control cookies through your browser settings. For more details, please see our Cookie Policy.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
We retain personal data only for as long as necessary to fulfil the purposes outlined in this notice, unless a longer period is required by law.
Once data is no longer needed, we securely delete or anonymise it.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
We use appropriate technical and organisational safeguards to protect your data, including encryption, secure servers, and access controls.
However, no system is entirely risk-free, and you transmit data to us at your own risk. Please access our Website only through secure connections.
8. DO WE COLLECT INFORMATION FROM MINORS?
We do not knowingly collect or process data from anyone under 18. If you believe we have collected information from a minor, please contact [email protected] and we will remove it promptly.
9. WHAT ARE YOUR PRIVACY RIGHTS?
Under the UK GDPR and applicable international laws, you have the right to:
If you are based in the UK or EU and believe your data rights have been violated, you may contact the Information Commissioner’s Office (ICO) or your local data authority.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Our systems currently do not recognise browser-based “Do Not Track” signals. If such standards are developed, we will update this notice accordingly.
11. UPDATES TO THIS NOTICE
We may update this Privacy Notice periodically. Any changes will be reflected by an updated “Last updated” date. We encourage you to review it regularly.
12. HOW TO CONTACT US
If you have questions, feedback, or requests regarding this notice, please contact our Data Protection Officer at:
To review, update, or delete your personal data, please contact [email protected]. We will respond to your request in line with applicable data protection laws.